; rkansas and Maine considering bills to implement such a taxation. Florida enacted such a tax in 1987easurement of other media must often be indirect, since there is no direct response from a consumer.The late 1980s and early 1990s saw the introduction of cable television and particularly MTV. PioneeMarketing methods are informed by many of the social sciences, particularly psychology, sociology, aA print advertisement for the 1913 issue of the Encyclopædia Britannicaext messages is people can respond where they are, right now, stuck in traffic, sitting on the metrotations by mail, and ten thousand customers can be tracked as having responded to the promotion, the
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